First7th has a new logo. Why change?

First 7th has a new logo to show off. But our first logo was beautiful, why change it now?

 

First 7th has a new logo to show off. But our first logo was beautiful, why change it now?

It’s a long story, but those are boring. So lets make it a short one.

When the First 7th project started, we had (and still have) a 100% focus on reaching people who are not a part of FUMC, Ft Worth. The decision was made to not connect the First 7th and FUMC branding in any way, so that people in the community wouldn’t know that we are intimately connected, the same church in two locations.

That was a mistake.

Almost immediately, I found myself in conversations with people in the city who had no interest in being part of a new church start until they discovered I was with FUMC. Even though they had no connection to FUMC personally, they loved the idea of a historic, rooted church doing a new thing. They were intrigued by how worship would translate between the stone cathedral and refurbished warehouses, how the reinvention of the historic West 7th district could reinvent churches along with it.

The connection doesn’t turn people away, it draws them in.

We’re all part of the same family, the same church. Our ministry has a focus and a calling that sets us apart, but we’re FUMC through-and-through. This new artwork will help us share that a little more clearly.

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